Promotion and marketing of major global sporting events is linked to the the creation of branded sporty clothing and sports equipment. In Soccer World Cup and cricket the passion for the team is an expression of national identity or an expression of local identity at a city or state level for intra-national events that may have a global reach in support.
The next major sporting event to be held in the southern hemisphere will be the women’s T20 world cup of cricket scheduled for this year 2020.